Sunday, November 1, 2009

Telematic Entrepreneurship’s Homework

Galih Eka Putra 06408020
Okky Rengga 06408035
Febrina 06408017
Swastika Krisna Devi 06408022

An entrepreneurial concept can only succeed in a window of opportunity, or more properly, when a series of windows coincide. The entrepreneur must be able to access an appropriate level of technology., and the market must be capable of absorbing a sufficient quantity of product.
Excellent technology may fail in the market if the older one it must be compete with has sufficient at remaining development potential and a well-established position in the market.
Above all, invention is not innovation. Just because something can be made doesn’t mean that people are prepared to pay for it.

Sir Reginald Myles Ansett KBE
Seizing the time
R. M. Ansett was born in 1909 in northern Victoria. He left school at 14 and became an apprentice mechanic in the factory. Ansett liked machinery at least as well as he liked people, and had a particular fascination with aircraft and flying. Money that other young men might have spent in other ways went towards flying lessons, and in 1929 he gained a civil pilot’s license.
Victoria, in 1930, had one of the most extensive railway systems, whether measured per head or per hectare, in the developed world. The system had largely been built, and was wholly owned and operated, by the state government.

Ansett had some money in his pocket from his work in the northern territory, and laid out 50 poundsterling to buy a secondhand Studebaker car. Grew with the time, he bought more vehicles, engaged more drivers, and opened a maintenance workshop in Hamilton.

In 1935, Ansett extended his services through Ballarat to Melbourne, paralleling one of the busiest railway system and most lucrative passenger routes, and the government acted to preserve this revenue, effectively banning the operation of private buses or taxis between Melbourne and Ballarat.

The government may have hoped that Ansett would be forced back into running rural feeder services to the main railway junctions; even in 1930s the government was looking for ways to reduce the losses on branch line passenger services without antagonist electors by cutting off their public transport service entirely.

Ansett’s airline network expanded successfully.

The war forced a sudden change of direction; Ansett’s route were either closed or transferred to other operators to conserve fuel and manpower, and his facilities at Essendon were pressed into service to maintain and repair military aircraft.

Ansett was refused any licenses to operate direct inter-capital services and began re-building his pre-war network.

After 1949 elections the Menzies Liberal government replaced Chifley, and Anzett approached Menzies, offering to buy TAA and free the government from the taint of socialism.

Ansett remarked to his friend, A. F. Haig, he would like to replace ANA as the official non-government carrier under the 2 airlines policy, but that raising the capital needed lokked like a problem.

A change of ownership would not save ANA; a change of aircraft was needed to.

Menzies agreed to revise the two-airlines agreement and act, and ordered TAA to agree to lease 3 of their precious Viscounts to ANA.

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